The blooms are bell shaped and are pretty even before they open. As you can see, the blooms are a hot pink/red color with white in the reverse seams. At this stage they look a little bit like tulips.
Here's a newly opened bloom.
In this picture you can see all of the bloom stages, from green buds to fully open blooms. Also, look at the stems at the top. All of the newer growth is a shiny copper red, another neat feature of this clematis